As an SEO and Web Design Company, our aim is to provide you with a visually pleasing, user-friendly website design that is built to drive traffic using search engine optimization. We are skilled at website development that is easy to navigate, sleek, and economical from top to bottom. Each website is optimized with search engine optimization and management in mind. We are dedicated to your satisfaction.
Landing Page Optimization
Reference Landing Page
This type of landing page is an SEO friendly page that is typically informative in nature. The visitor is greeted with information about the company and directed, either through navigation menus or on-page content, to other pages within the website—all of which are crawled by search engine spiders. These landing pages are effective in introducing businesses to potential clients and educating them on their services and service specialties.
Transactional Landing Page
This type of landing page is one that is focused on persuading visitors to complete a transaction. This may be as simple as filling out a form or interacting with page specific objects or advertisements. The goal is to first present impactful and important information to the visitor regarding a business’s products or services with a prompt for user information for the purposes of converting the user into a customer. Transaction based landing pages are typically used as a means of Pay Per Click (PPC) campaigns.
In our experience and research into user behavior online, we are able to make improvements to landing pages overall results as well as conversion percentage—whether your landing pages are reference or transaction based. Our team has the knowledge and understanding of what each visitor and target market looks for, and will create and update landing pages in a way that leads to the optimized conversion path.
What Makes a Great Transactional Landing Page?
When it comes to transaction based landing pages, the following improvements can make a big difference: